Swaraj Division (M&M)
Company Information
Swaraj Tractors, now fully owned division of Mahindra & Mahindra, is iconic Indian tractor brand established in 1974 in Punjab. Manufacturing facility in Mohali produces compact and utility tractors from 25 HP to 65 HP under Swaraj brand. Known for rugged construction, reliability in harsh conditions, and strong resale value, Swaraj is particularly popular in North India.
The tractors feature fuel-efficient engines, easy maintenance, and operator-friendly controls. Post-acquisition by Mahindra, Swaraj benefits from enhanced technology, distribution network, and service infrastructure. The brand maintains distinct identity catering to specific customer segment seeking dependable workhorse tractors. Manufacturing plant in Mohali employs thousands and contributes significantly to Punjab’s economy. Swaraj dealers and service centers across North Indian states provide localized support understanding regional farming practices and crop requirements.