Advanta Seeds (UPL Group)
Company Information
Advanta Seeds, established in 1994 and now part of UPL Limited, is a leading player in India’s seed market offering diverse varieties for rice, maize, cotton, sorghum, mustard, pearl millet, and vegetables. The company specializes in climate-smart seed solutions designed for high-risk, low-input areas, focusing on drought-resilient and salinity-tolerant varieties.
Advanta has made significant impact among small and medium farmers in tribal and semi-arid regions, providing scientifically backed hybrids at affordable prices. The company maintains robust research capabilities with breeding stations across India, developing region-specific varieties adapted to local conditions. Advanta’s comprehensive farmer engagement programs include training, technical support, and market linkages, helping farmers adopt best practices for sustainable and profitable agriculture.